Hand-picked coffee, handmade panela, hand-selected beans, hand-carried bananas, hand-woven sombreros, and hand-intertwined ritual leaves: in the rural south of Colombia, between the departments of Nariño and Putumayo, hands still play a vital role. These products reflect the rich mix of Indigenous and Spanish cultures, with the influence of neighboring Ecuador. However, artists often sell their goods at low prices to buyers who then mark them up significantly in commercial marketplaces, robbing them of the profits they deserve. Globalization has exacerbated this issue. Artisanal products sold at low prices outside their region struggle to compete with mass-produced goods. Here, farmers with centuries of knowledge and hands weathered by hard work sell their products for a pittance, only to see them resold for ten times the price in big-city markets. These craftspeople and artisans are the custodians of invaluable knowledge. They deserve fair compensation for their work, not just to honor their skills but also to ensure this knowledge is passed down to future generations.